Utilising the well-known fact that our bodies are made up of around 60% water, these films demonstrate in a light hearted way what happens when the human body is not properly hydrated. Our dehydrated athletes, reduced in size to about 40% their original size, endeavour to compete in different Olympic sports but fail. It is only when one is given water by a friendly supporter (the Chinese Olympic swimmer, Sun Yang) that he returns to normal size and performs at his best. This campaign coincides with the brand being one of the sponsors of the 2012 Olympic games.