To demonstrate that McDoanld's is an ever-present feature in people's daily lives, even when it falls outside their usual routines and appears unexpectedly. This must be a phenomenon that can elevate the brand globally and embed it in the most significant moments of its customers' lives. No matter the time or place, McDonald's has the unique skill to make good moments anywhere.

Leveraging a powerful insight that struck a chord with McDonald’s enthusiasts globally, our “McDonald’s Everywhere” initiative highlighted the brand's ubiquity by aligning it with the globe’s most renowned landmarks. This campaign garnered an impressive 95% approval rating, soared past the average rate of social media engagement by 150-fold, and generated countless authentic stories and personal accounts that illustrated the convenience of always having a McDonald’s within reach, regardless of location with famous spots nearby. With this approach, McDonald’s not only reaffirmed its global presence but also saw an increase in sales compared to the previous year. Moreover, the campaign helped the brand establish new outlets in strategic locations, such as near the Eiffel Tower in Paris and next to the Triunph Arch in Paris, further enhancing its visibility and cultural relevance on a global scale.