The Schick brand was facing an identity crisis in the Philippines because it was perceived to be a feminine brand of lady razors. There was a need to bring attention to its masculine line as well.

We created graphic posters of legendary men with iconic facial hair with the Schick Exacta 2 razor seamlessly incorporated into each design. The objective was to show how the right facial hair helps define a man’s identity.

The campaign is in its early phases so there are no available data as of this submission date.