In Australia, we tend to avoid the question when it comes money - especially if it’s a lot.

You can’t tell people that your five thousand dollar TV cost $5000. It’s impolite. You might even sound like you’re bragging. So if someone asks, you just say it “wasn’t cheap”. If you win at the races, you might say you “made a small fortune” but you don’t give an exact figure.

So, it stands to reason that H&R Block’s Aussie clients would be particularly careful with their choice of words when describing a massive tax return from H&R Block.

With tax season looming, H&R Block wanted to remind Australians that they could help them receive a huge chunk of the 110 million dollars of tax that goes unclaimed every year.

We decided to say exactly that, just not in so many words.