Spikes Asia
UNITED COMMUNICATIONS GROUP, Taipei / MINISTRY OF HEALTH AND WELFARE / 2023
Overview
Entries
Credits
Background
One in every 74 people in Taiwan suffers from dementia, and this percentage is steadily increasing year by year. But many people pay no attention to those around them with symptoms of dementia, or even ignore the help and care that these sufferers need. The Health Promotion Administration hopes to raise the public’s awareness and concern towards dementia sufferers, and would like to help everyone properly understand the symptoms of dementia, so as to help potential ones realize their problems and seek treatments as quickly as possible.
Idea
We use the scenarios of getting lost to interpret the panic and helplessness of dementia sufferers, as everyone has had an experience of getting lost, and this could resonate with people to let them feel what dementia. Sufferers feel in order to build empathy and kindly supports towards them.
Execution
The famous Taiwanese illustrator Kyo was invited to create heart-warming images with the text and uses the style of a children’s story picture book to convey this message. Within the book, there is also a list of the 10 major warning signs of dementia, so that people can be more aware of the initial symptoms of dementia. Online activity is available for making audio recordings to accompany the picture book, where friends and relatives can narrate the “If you lose your way” picture book in their own voice, allowing dementia sufferers to feel companionship and comfort from voices familiar to them at any time through these unique recordings.
Outcome
The heartwarming illustrations and the text drew everyone’s attention, leading to the “If you lose your way” picture book out of request as soon as it was released. Many people have gone online to record their own exclusive illustration book for those around them with dementia, while renown celebrities have also responded in kind, creating their own unique illustration book audio. The picture book “If you lose your way” has become one of the best tools for providing understanding and demonstrating concern for dementia sufferers.
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