Date of implementation or delivery to market.The full page newspaper ad appeared on 10 December 2009 in Taz, a large Berlin daily newspaper.Describe the brief from the clientDevelop a full page newspaper ad which, on the International Day of Human Rights (10 December), grabs attention and calls on the public to support the International Society for Human Rights (ISHR) in its fight against worldwide press censorship with a donation.

Describe how you arrived at the final design. We placed an ad disguised as an editorial newspaper article, the content of which deals with the violations of human rights by the North Korean dictator Kim Jong Il. Parts of the copy and whole columns are in bold to look like hands clasping the 'bars'.

Give some indication of how successful the out come was in the marketImmediately after the ad appeared, a high telephone interest in worldwide press censorship was observed and numerous donations were generated.