Our starting point was the claim from the new TV campain: “Hör auf deinen Bauch!” (“Listen to your stomach!”) This advertising idea and the Austrian ski team for the new racing season should be presented on an event stage in front of 300 journalists and visitors! But - the alpine stars should not just appear on stage ... Each athlete should present his bare belly through a little window to the audience - in order be recognised by a prominent team and the audience.

The food brand IGLO was highly emotionally linked to the Austrian ski stars through print and TV coverage. Uncountable photos and interviews reach in content: every single newspaper and television station in Austria covered the Iglo event!