AC JAPAN started campaingn of IitokoMegane for children. The organisation says “Let’s discover good traits of friends in your IitokoMegane.”

in various media.(TV,newspaper,magazine,radio)

Additionally, we seek to reach out to the children by communicating with them at their places of education.

To solve the lack of teaching materials, we have deployed our ads as part of their curriculum materials.

These materials are available for download at the AC Japan homepage.

In reality, these materials are being used in morality classes of various schools across the country. Many children are learning to search out the good traits of their classmates using their Good Traits Glasses (Iitoko Megane).