IKEAs spokesperson Embla is sitting in the corner of a kitchen, saying: "It is time to give the Swedish people a chance to get the kitchens they've always dreamt about! Here are some who've already done so:"We now get to see a number of kitchens that are perfectly suited to their owners unique needs. Embla reappears in the finishing shot, saying: "Get your own dream kitchen, too!

Start by going to www.ikea.se/dromkok."