IKEA is not recognised as the specialist for complete kitchens. How to put the brand on to people's shopping-lists?

The idea:How to get out of an ordinary kitchen? Be partner of every customer in his new kitchen project, and be chosen as the preferred brand. A step by step plan to build up a qualified database : Step 1: an oof and on-line teasing to recruit a large base Step 2: www.operation cuisine.com/uk/ to qualify the database Step 3: the relational program www.changezdecuisine.com/uk/PLEASE NOTE YOU NEED TO VISIT 2 WEBSITES :www.operationcuisine.com/uk/ and www.changezdecuisine.com/uk/

Step 1 : operationcuisine.com got 500,000 singular visitors Step 2 : 100,000 prospects registered for the relational programme "La Méthode"Step 3 : A relational programme which made the turnover increase by 25% within a 3 months campain (vs 2005), at date.