IKEA created: “The Cook This Page Parchment Paper Recipe Series.” The recipes are printed on parchment cooking paper. People fill in the blanks, roll it, cook it and eat! The ingredient blanks were measured, helping people determine how much sauce or salt or chive to add. The recipes incorporated IKEA food items. Illustrations were inspired by the food. The books were available in the food section of IKEA Stores.

Turns out many Canadians had an appetite for change, they just lacked the inspiration and know-how to make it happen. Each and every one of the 12,500 parchment recipe papers available in 18 locations across the country were snatched up within hours by Canadians hungry to break out of their dinner routine and try something new. From Richmond, BC, to Boucherville, QC, people were getting creative and making deliciously simple meals with a little help from IKEA.

All IKEA managers decided to host the event in their store. And, when customers showed up, it turns out many Canadians had an appetite for change, they just lacked the inspiration and know-how to make it happen. Each and every one of the 12,500 parchment recipe papers available in 18 locations across the country were snatched up within hours by Canadians hungry to break out of their dinner routine and try something new. From Richmond, BC, to Boucherville, QC, people were getting creative and making deliciously simple meals with a little help from IKEA.