In this IKEA film, the brand borrows a few tricks from the drama that stands above the rest, the tried and tested opera. By basing their film on Giuseppe Verdi’s famous canzone “La donna è mobile” from his opera Rigoletto and re-writing it to fit a rather more modern life scenario, the film adds both humor and charm to an otherwise tricky – and often dull – subject. During 90-seconds in IKEA’s world, we’re met by relatable everyday situations where different people go between me-time and we-time, while singing to the famous melody from the 1800s.