The idea is simple: give power (literally) to the people by letting them experience the new products (wireless smartphone charging stations) and use the moment of excitement to send them directly to the IKEA web shop. But to give people the ultimate product experience we had to bring the products right to them. Therefore we created Austria’s first CLP with built in wireless charging stations by IKEA and placed them where the next plug is far but the need for power is real – at popular bus stops. Also we designed the posters in a way that every user became part of the ad. People “sticking” to the posters, pointing towards the headline created extra attention that lead to even more users.

To put the Power Posters in the best possible place we searched for a place where the next plug is miles away but people are bored so the urge to use the phone is big. Also we wanted them to have some spare time to kill. And we found it: bus/tram stops. For one day people could experience the effortlessness of wireless charging and check out the new product line directly online, while charging. Even though the Power Posters where a unique one-day stunt they got people excited about IKEA’s new products for much longer.

The direct responses to the Power Poster proved our core idea: make people experience great technologies and they’ll love it. Every person using the Power Poster went to the IKEA web page to check out the new furniture line and every person walking by paused to take a closer look at the poster – and the people pointing at it while charging their phones. The Power Poster created a strong product and brand experience that is yet unique for the medium.