Cannes Lions

ILLUSTRATION STUDIO

ARTPLAN, Rio De Janeiro / RIOS ILLUSTRATION STUDIO / 2009

Presentation Image
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Rios Illustration Studio needed to advertise the opening of their new studio. A new structure that would allow them to compete in other markets.

Execution

Demonstrate their service through a simple, universal and predominantly visual communication. In order to do so, we created the concept: "We put anything on paper" and used the communication itself to demonstrate the Studio's work.

Outcome

The posters became objects of desire among designers, art directors, suppliers and students of communication. It also became a viral and spread throughout the internet with numerous worldwide known sites and blogs of art and design like: Notcod.com, Design You Trust.com, FFFFFFFound.com, I Heart It, among others. In less than a month the site Google.com was bringing 15,000 results back for "We put anything on paper".

Today, Rios Illustration Studio works with huge clients all around the globe, such as Vodafone and Repsol.

Similar Campaigns

6 items

Shortlisted Cannes Lions
Five Readers

TAPSA | Y&R, Madrid

Five Readers

2016, NUBICO

(opens in a new tab)