Ada. Your personal health companion.

A product capable of being used by millions of diverse people around the world to support their health needs.

In order to be more than a clever technology the interaction with Ada had to be like visiting a good doctor - reflecting the seriousness of your medical health, empathetic to your needs and thoroughly professional.

We therefore created a living, breathing brand and product experience that reacts, responds and visually communicates with its users. Using friendly conversations, founded in medical precision, it reassures users and helps build trust.

The unique UI has been crafted and tested to replicate this, while the Visual ID is inspired by shapes from the human genome, using pastel colours to reflect the calm, assured tonality and subtle movement to provide a sense of responsiveness that humanises the smart AI that powers it.

Ada. Your personal health companion.

A product capable of being used by millions of diverse people around the world to support their health needs.

In order to be more than a clever technology the interaction with Ada had to be like visiting a good doctor - reflecting the seriousness of your medical health, empathetic to your needs and thoroughly professional.

We therefore created a living, breathing brand and product experience that reacts, responds and visually communicates with its users. Using friendly conversations, founded in medical precision, it reassures users and helps build trust.

The unique UI has been crafted and tested to replicate this, while the Visual ID is Inspired by shapes from the human genome. Pastel colours and subtle movement reflect a calm, assured tonality and a sense of responsiveness that humanises the smart AI that powers it.

The AI engine that underpins Ada was developed to help support doctors in medical assessment. While doctors typically rely on what is most common, our algorithm uses complex Bayesian networks to mathematically map and analyse 12,000 diseases and 8,000 symptoms and all their potential relationships. A team of over 20 medical professionals have spent years training this system to recognise the complex make-ups of rare illnesses and cancers.

Using this as the foundation, we then developed a complex natural language messaging interface that modifies its behaviour based on the data it holds on the patient to help consumers open up and relate to Ada as if it was a real medical professional.

The diagnosis engine and personal health record then presents complex health data in a reassuring and understandable way.

Ada is available globally on IOs and Android and is the number one free medical app in 120 countries. It has delivered over half a million assessments to date.

1. Ada is now available globally (on both Android and iOS).

2. It has delivered over half a million assessments in its first 3 months, saving time, worry and even lives - with several emergency conditions being correctly diagnosed and then resolved.

3. It is growing user numbers at 60% MoM.

4. Today Ada is a the top ranking free medical app in the App Store in over 120 countries

5. And has been featured as the best medical app in both the Canadian and US App Stores.