This summer, we had to reconnect with kids and family. But how do you get parents to bring their children to McDonald’s when the kids’ summer is already filled with tutoring classes and extra curricula activity?

We gave them another activity to work on, one that let the kids express their creativity and showed their parents’ how amazing their kids can be when they are allowed to just be kids.

In Hong Kong, families were losing touch with the McDonald’s brand, so we were challenged to reconnect with them. So we decided to show Hong Kong parents how innately amazing their children are by building the world’s first McDonald’s restaurant entirely designed by kids, for kids.

The interesting thing about this project is that “we” didn’t arrive at the final design at all. The children of Hong Kong did. It was their ideas and their drawings that became the furniture and the decoration in the “Most Amazing Little McDonald’s in the World.”

5.2 million in earned media. Within the space of 3 weeks we got over 10,000 entries. Close to 60,000 votes for the designs. Sold all the items in the store and raised almost $500,000 for charity. And the result we are most proud. Thousands of happy kids and parents.