Because of the abundant discounts available on unoriginal car parts, the purchase of fake parts has become a growing problem on e-commerce sites, resulting in people being tempted to take the cheaper deal.

However, what they do not realize is that although fake parts may look the same, they do not offer the same safety and quality as the originals.

Volkswagen wanted to remind their customers that only Volkswagen Genuine Parts provide the suitable standard of quality their cars need.

To implement our message through the reCAPTCHA platform, we presented our audience with an image of a Volkswagen car through the 16 tiles of the platform, and left one tile mismatched with an unoriginal part. We created a series of these ads using various Volkswagen car models with different mismatched parts for each.

Users were then asked to spot and select the unoriginal tiles in order to access the next page of the site, reminding them that fake parts are not always this easy to spot and leading people to the only place where they can be secure in the knowledge that they are getting original parts – the VW dealership.