Cannes Lions

I'M WEEDING RIGHT NOW

DUMMY., Los Angeles / SCOTTS MIRACLE GRO / 2015

Film
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Overview

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Credits

OVERVIEW

Description

Weedol Pathclear kills weeds for people who don't want to spend their time killing weeds. This film features a man doing various activities such as fencing and conducting, all the while saying "I'm still killing weeds".

Execution

Open on a man standing on his patio holding the Weedol Pathclear Sprayer. He begins to effortlessly spray, moving his arm back and forth, treating a weed and the surrounding area.

CUT...to a MEDIUM shot. The man looks into camera.

Man: I'm killing weeds right now.

MATCH-CUT...to him on the patio standing in the exact same position, swaying his hand in the exact same way, but now basting a chicken on a bbq.

Man: I'm still killing weeds...right now.

MATCH-CUT...to him on the patio standing in the exact same position, swaying his hand in the exact same way, but now playing table tennis.

Man: Still killing weeds.

MATCH-CUT...to him on the patio standing in the exact same position, swaying his hand in the exact same way, but now fencing.

Man: Still...

MATCH-CUT...to him on the patio standing in the exact same position, swaying his hand in the exact same way, but now conducting a string quartet.

Man: ...killing...

MATCH-CUT...to him on the patio standing in the exact same position, swaying his hand in the exact same way, but now painting a picture of an old ship.

Man: I'm painting and killing.

MATCH-CUT...to him on the patio standing in the exact same position, swaying his hand in the exact same way, but now playing frisbee.

Man: Ha!

MATCH-CUT...to him on the patio standing in the exact same position, swaying his hand in the exact same way, but now karate-chopping a board...a brick...and a pane of glass.

Man: Still...killing...weeds.

CUT...to a product demonstration.

VO: New Weedol Pathclear forms a barrier that kills for up to 3 months.

CUT...back to the man on the patio standing in the exact same position, swaying his hand in the exact same way, but now applying spray tan to a Russian bodybuilder.

Bodybuilder: Are you killing weeds?

Man: I am.

END on a product shot.

VO: Weedol Pathclear. The smarter approach to weed killing.

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