Cannes Lions
DUMMY., Los Angeles / SCOTTS MIRACLE GRO / 2015
Overview
Entries
Credits
Description
Weedol Pathclear kills weeds for people who don't want to spend their time killing weeds. This film features a man doing various activities such as fencing and conducting, all the while saying "I'm still killing weeds".
Execution
Open on a man standing on his patio holding the Weedol Pathclear Sprayer. He begins to effortlessly spray, moving his arm back and forth, treating a weed and the surrounding area.
CUT...to a MEDIUM shot. The man looks into camera.
Man: I'm killing weeds right now.
MATCH-CUT...to him on the patio standing in the exact same position, swaying his hand in the exact same way, but now basting a chicken on a bbq.
Man: I'm still killing weeds...right now.
MATCH-CUT...to him on the patio standing in the exact same position, swaying his hand in the exact same way, but now playing table tennis.
Man: Still killing weeds.
MATCH-CUT...to him on the patio standing in the exact same position, swaying his hand in the exact same way, but now fencing.
Man: Still...
MATCH-CUT...to him on the patio standing in the exact same position, swaying his hand in the exact same way, but now conducting a string quartet.
Man: ...killing...
MATCH-CUT...to him on the patio standing in the exact same position, swaying his hand in the exact same way, but now painting a picture of an old ship.
Man: I'm painting and killing.
MATCH-CUT...to him on the patio standing in the exact same position, swaying his hand in the exact same way, but now playing frisbee.
Man: Ha!
MATCH-CUT...to him on the patio standing in the exact same position, swaying his hand in the exact same way, but now karate-chopping a board...a brick...and a pane of glass.
Man: Still...killing...weeds.
CUT...to a product demonstration.
VO: New Weedol Pathclear forms a barrier that kills for up to 3 months.
CUT...back to the man on the patio standing in the exact same position, swaying his hand in the exact same way, but now applying spray tan to a Russian bodybuilder.
Bodybuilder: Are you killing weeds?
Man: I am.
END on a product shot.
VO: Weedol Pathclear. The smarter approach to weed killing.
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