Cannes Lions
OGILVY PERU, Lima / LATINSTOCK / 2012
Overview
Entries
Credits
Execution
We will insert and interactive ad in between 2 pages of the winners gallery of Cannes 2011, in one of the advertising magazines more read by the target group, transforming the 2 pictures of the adverts, in many more pictures.We made our target interact with our ad and realize that a photo that they had seen may actually have more photos, we show that in Latinstock there is much more pictures that they can imagine. And we not only advice that we proved it to their own experience.
Outcome
Our Main Results:5,360 subscriptions during the 2 following months of shipment.61% more visits to our site.26% more downloads and sales in the months after shipment.
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