Based on the concept "Imagining is more than seeing", we generate interaction between event participants and a giant screen located on a specially designed installation of Getty Images. Projections reflected headings that lead the audience to the thought of a specific image, but then their own bodies between projection and screen reflected a completely different image, and that was how Getty Images amazed every spectator by showing that imagination is a lot greater than seeing.

With its aesthetic design, great size, as well as the great interaction it generated between spectators, Getty Images's screen was the festival's sensation.El Ojo de Iberoamérica event lasted 4 days and during that period 50.000 people which make up Getty Images' potential target audience interacted, making the installation undoubtedly successful.