Cannes Lions
DDB&CO., Istanbul / GETTY IMAGES / 2011
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Overview
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Credits
Description
The brief was to make target audience such as art directors, graphic designers also advertisers etc prefer Getty Images .
Execution
we try to look for a fresh way, it had to come out from the brands' DNA, thats how our idea reflected the strenght of the brand. So we created a logo campaign which our target audience recognizes in a glimpse.
Outcome
We got very quick response from the creative departments of the ad agencies in Turkey, and also Getty images increased number of images that they sell %15 more after the campaign
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12 items