The brief was to make target audience such as art directors, graphic designers also advertisers etc prefer Getty Images .

we try to look for a fresh way, it had to come out from the brands' DNA, thats how our idea reflected the strenght of the brand. So we created a logo campaign which our target audience recognizes in a glimpse.

We got very quick response from the creative departments of the ad agencies in Turkey, and also Getty images increased number of images that they sell %15 more after the campaign