Imaginaria is an app that allows users to make check-ins at places from their favorite books.

Besides making imaginary places tangible in a unusual way, the users can share on social network the places they have been visiting.

Every check-in made gives to the user badges and points.

The app also provides a ranking with the most read books by friends and by a general users list.

Every check-in shared on social network helps Livraria da Vila Bookstore to promote their books, with a link to the bookstore’s e-commerce.

Imaginaria was recommended by App Store at the first launch week, reaching the average rate 4+.

The app became a news subject in traditional and online newspapers such as Estado de São Paulo, Folha de São Paulo, Globo, Exame, blogs and twitter during the launch period.