Cannes Lions

Imaginary Friend Society "Finding Out You Have Cancer"

RPA, Santa Monica / PEDIATRIC BRAIN TUMOR FOUNDATION / 2018

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Merlinda the Wizard is an imaginary friend who knows everything about everything. She’s also a magical creature with a deft touch, making her the perfect candidate to address the heaviest topic a kid might ever face: finding out you have cancer.

Execution

The majority of the character animation was done using the traditional frame-by-frame technique which allowed for an organic and approachable feel to the piece. This method felt like the most appropriate one to bring Merlinda's little quirks and flourishes to life. The challenge lay in combining this technique with backgrounds and additional characters who were animated using more modern techniques—mostly after effects and third-party plugins), in order to create a visually cohesive story.

Similar Campaigns

6 items

Shortlisted Cannes Lions
Imaginary Friend Society "What is an MRI"

RPA, Santa monica

Imaginary Friend Society "What is an MRI"

2018, PEDIATRIC BRAIN TUMOR FOUNDATION

(opens in a new tab)