Cannes Lions
SMUGGLER, Los Angeles / S7 AIRLINES / 2015
Overview
Entries
Credits
Description
Let's say you can go to any place you can imagine, what would this place look like?
We invited 20 kids and asked them this question. Here's what happened.
Execution
"Let's say you can go to any place you can imagine, what would this world look like?"
"It would be a very ancient place and mammoths would still live there."
"Mermaids would live there under the water."
"Space rockets. The biggest space rocket in the world!"
"And there is a big, big, very big sandpit."
"There would be a secret world where people live underground."
"I would be able to touch stars."
"Superheroes."
"Dragons"
"Wizards."
"Bogeymen!"
"Space kitty."
"Lakes? Chocolate lakes."
"Chocolate"
"Chocolate."
"Also there are underground whales. Like in cartoons."
"Do you think all these places exist?"
"Not on this planet."
"It would be a very ancient place and mammoths would still live there."
"Mermaids would live there under water."
"The biggest space rocket in the world!"
"And there is a big, big, very big sandpit."
"There would be a secret world where people live underground."
"I would be able to touch stars"
"Superheros"
"Dragons"
"Wizards"
"Bogeyman"
"Space kitty."
"Lakes? Chocolate lakes."
"Chocolate"
"Chocolate."
"Also there are underground whales. Like in cartoons."
"Do you think all these places exist?"
"Not on this planet."
Similar Campaigns
12 items