Problem to be solved: how to make the relationship between imagine R and its subscribers more valuable and dynamic?Insight: between the ages 12 to 25, subscribers grow up and build their personality through their experiences. Creative idea: Imagine R, through www.13ansdebonheur.com the dedicated website, allows them to:- live unsual and exceptional experiences.- to have interaction with other subscribers, with whom they can share their experiences and set up projects together.

- to take advantage of exclusive deals proposed by imagine R Action plan:- monthly emailings - SMS pushes proposing exceptional partner deals- a print medium, to communicate to the entirety of the target- a "Summer booklet", containing a selection of subscribers experiences- an "imagine R" memo to keep all benefits and services in a wallet