In the year when Congress was about to approve a new budget, the Guatemalan Ministry of culture crafted an open letter to Apple asking them to add the country’s name to the name of its famous ringtone. The petition was to rename the "Marimba" ringtone as "Marimba of Guatemala". The initiative open the eyes and the ears of the Guatemalans about the fact that one of his national cultural icons is present all over the world in the life of millions of people.

On 28th april 2016, all the media were present at the press conference and live on national television, the Ministry launched the proposal of changing the name of the ringtone and the cultural reasons behind the proposal. Recognized Guatemalan artists were also there and joined the cause, starring in a spot that went viral. The spot was aired at the event for the fist time. Immediately the country began to discuss about their culture. Thousands of Guatemalans started to sign the petition on line asking Apple to change the name from "Marimba" to "Marimba of Guatemala".

All Guatemalan media covered the campaign. iMarimba was a trending topic for 30 consecutive hours with 6.8 million earned media impressions and obtained what was wanted the most: The Congress approved the long sought Q12 million needed to finish constructing the Marimba institute. A building intended to preserve and disseminate the legacy of the instrument. Its construction has been paralyzed for a decade because of lack of funds. And also, The Ministry of Culture and Sports was assigned a new budget that exceeded last year’s budget by Q113.5 million.

The campaign increase in very high percentages the mentions of marimba and Guatemalan culture in social networks. The value of being able to finish the construction of a building to preserve the teaching of the Guatemalan indigenous music is intangible and will be appreciated by all generations of Guatemalans. The new budget for Q 559.3 million quetzales is largely in excess of the previous budget. This increase will also help to rebuild other important buildings for the Guatemalan culture as the National Palace of Culture and improve the location of Guatemala in the ranking Latin American investment in culture.

Finally, the calling of our culture was answered.

Q = Quetzales (Guatemalan currency)