The name of the campaign shows, using wordplay, that we´re all the same. Immigrant > I´m migrant. And the site provides a tool for everyone to share their history, be proud of it, and make others realize how similar we all are.

Our campaign provides a tool (website and mobile site) for everyone to share their history, you upload a picture, choose your nationalities and create your own “I´m migrant” image.

70 thousand images created, in 200 countries and over 200 thousand visitors in 1 month. And more importantly, changing our mindset can change the world.