In this commercial, you can see a sequence of objects, that almost hit other fragile objects (baseball bat-pots, brick-light bulb, hammer-egg, bowling ball-glass). While the objects come near, we can feel the growing tension and expect the strong object will destroy the weak one. The moment at which the objects crash, we are surprised because we can see that the stronger objects break and explode when they get in contact with the weak ones, which stay intact.

Pack shot to Birm product. Pay-off: "With a balanced immune system, no disease can get to you."