Cannes Lions

In My Head

TBWA\INDIA, Mumbai / MUVE ACOUSTICS / 2017

Film

Overview

Entries

Credits

Overview

Description

The film is based on the life of Virat Kohli.

The film starts with Kohli travelling in a team bus as he goes down the memory lane staring out of the window. Starting at the locker room when he was seventeen years old. He has come to bat even though his dad passed away earlier that morning. We go through his neuroses. He then trains harder every day to reach various peaks in his career, creating an unmatched table of statistics as heard through a battery of commnetators at matches throughout his career. He however, trains through all of this. He is back in the team bus. He gets off amidst fanfare. He spots a little boy on his dad’s shoulders cheering him. He smiles at the child.

Super: Inside is everything.

The film is set to Judgement Day by Stealth. The lyrics bring in an additional layer that helps us understand Virat’s

Similar Campaigns

6 items

Christmas Eve Eve

JOHN ST., Toronto

Christmas Eve Eve

2018, BOSTON PIZZA INTERNATIONAL

(opens in a new tab)