To convince local Club Med-goers with no set plans for summer or Carnival to make reservations at one of the Villages in Brazil.

We mailed packages containing a three-dimensional audio track of local, natural sounds that define the Club Med experience. This auditory experience was designed to surround the listener with sounds to their right, left, and even off into the distance.

This acoustic technique was utilized to trigger feelings and memories that people had previously experienced at Club Med retreats by making it sound and feel like they were transported back.After hearing this compelling message, people could take advantage of special promotion codes to make reservations on the Uniques micro-site, www.clubmeduniques.com.br/expericenciauniques.

We achieved an excellent result with this action impacting 6,700 people. We sold 74 packages, what represented a ROI of 455%, a very significant result for Club Med.