Every summer, Irving Oil launches a contest called Cruisin’ To Win for its chain of convenience stores. Our spokesperson (Kathy), calls real people who have almost made it big but didn’t quite get there – whether it’s a beauty contest, a pumpkin growing contest or even a karaoke contest. Kathy encourages them and makes them feel better by turning their attention to the Cruisin’ To Win contest and their potential to finally WIN BIG. Of course, when she says WIN BIG, she means winning chips, water, pop, gum, candy bars – even though the big prizes are Hummers, DVD players, Harleys, etc.