Cannes Lions

“IN TO”

SILA SVETA STUDIO, Moscow / SILA SVETA / 2021

Presentation Image
Demo Film
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Overview

Entries

Credits

OVERVIEW

Execution

“IN TO” is an installation we produced for Prosvet festival that took place in Perm in December 2020. For this interactive installation we used infrared tracking and real time graphics. 8 cameras monitored the guests in the infrared spectrum, which made it possible for everyone to participate.

The task was to make an interactive installation so that the viewer would not just look for a second and leave, but so that it would lure him. It turned out to be done using tracking and generative graphics. When a person fell on a floor filled with content, the pattern underneath changed and followed the person everywhere.