OUR HIDDEN CAMERA SHOW SHOWED COLOMBIANS WHAT THEY WERE MISSING WITH INCOMPLETE INSURANCE – HALF THEIR CAR!

We recorded six 90-second surprising videos using our hidden cameras and posted them at Allianz.co.

To deliver reach and drive consumers to our website, we created cut-down versions to use across Colombia’s most important web portals, such as Rcnmsn.com, Eltiempo.com, Yahoo.com, YouTube.com, Google Content (Hover to play), Hotwords, Impaktu and Facebook.

We timed the release of our content to coincide with “international Automobile Hall” day, the key day in the year when Colombian consumers focus on looking for a new car.

NOW COLOMBIANS ARE 100% SURE ABOUT ALLIANZ’S 100% COVERAGE

We achieved 1,152,051 views in only 3 months; reaching 83% of the views of the global Brand channel.

We quintupled our fans in Facebook and got more than 14,000 people talking about the brand.

We grew visits to Allianz.co by 39%.

Top-of-mind brand awareness grew 40%, helping Allianz gain an astonishing six points of market share.

After just one year in Colombia, Allianz is now the No.1 player in car insurance.

In a category growing by 6%, Allianz has increased its business by 36.7%.