This is an interactive music video for the Japanese band SOUR. The song 'Mirror’ sings about the fact that everything and everyone around you is a mirror that reflects who you are. This lyric gave us an idea of a journey to find yourself through your connections with the friends and people online.

We developed this idea to create an interactive music video. By connecting to your Facebook, Twitter, and the webcam, every viewing experience will be customized according to your social network status. They will be taken on a personal journey with the band, through all the different day-to-day sites you visit such as Google Search, Google Maps, Twitter, YouTube, Facebook, and more.

Our idea was to create a new type of interactive music video. By connecting to your Facebook, Twitter and webcam, every viewing experience will be customized based on your social network status. You'll be taken on a personal journey with the band, through different websites such as Google Search, Google Maps, Twitter, YouTube, Facebook, etc.In order to engage fans and increase their participation from an early phase, we successfully raised the production budget through Kickstarter. We then made it possible for the fans to literally become a part of the video. We announced on Twitter that if the fans follow SOUR’s twitter account @SOUR_official, they can automatically become a part of the video. When they did, they became the colour pixel in the actual video. Their followers increased from 0 to 2000 in the first 2 weeks and counting, which helped spread the news about the video.

When the site was launched, it gained over 150,000 viewers in just the first 3 days. Average time spent on the site was more than 3 minutes, which is an amazing number for a micro- site. This music video has gained SOUR much free PR on renowned news sites and blogs around the world. 2/3 of the visitors were accessing from outside of Japan, proving that this video has created buzz around the world, which is a great achievement for a Japanese indie band.