For the August monthly design catalogue issue, the client required to promote their Condo set. Furniture set suitable for compact room like condominiums.It started with wanting to develop a fresh and interesting concept that would make the catalogue more inviting for the buyers.

Creating a catalogue in the shape of shopping bag made the printing cost much higher than the normal catalogue, approx about 26 % more in costs.Our challenge lay in convincing the buyer not to throw the bag away, to give it a creative purpose, as a tool to discover and explore the communication for themselves.Foremost was the promotion of a furniture package with the condominiums,Allowing the catalogue bag present the consumer with various ways the furniture could be set in their new environment.

Usually, the monthly catalogue issue prints approximately 100,000 editions. However for the month of August, the issue was so popular the catalogue bags printed up to 150,000 issues.