The ResultsWe knew there was a high degree of inertia amongst this audience about adopting new print technologies. Added to that is the cost (£250,000) of investing in a new digital printer. But the outstanding quality of this mailer has to date generated leads to the value of £5million.In fact, some respondents have flatly refused to believe the piece was printed digitally, until taken on a factory tour to see it with their own eyes!The cost per response to date has been £2,000, with a potential return on campaign investment for the client of 125:1.