The assignment was to develop an exclusive gift for the management board members and decision-takers of major industrial clients. A gift that they would remember and one that would keep on reminding them of HDI-Industrie Versicherung AG.

After a few trials, we achieved the high-quality, unique look required by actually making the letters rust and integrating them into the background.

A few selected decision-takers received the calendar, and the feedback was accordingly exceptional: it came via telephone or in person. All of the recipients were very enthusiastic and now many executive offices have a calendar hanging in them.