Because the budget was low and there wasn´t a possibility of having a relevant activity in TV, it was proposed, as a part of a strategy, to have a presence in "INFIELES" a recognized and very popular erotic series of Chilean TV with fun stories, where humor and sex are the main part of each chapter.

But the idea behind the proposal was not just having a presence on the show, but to seize the moment that captured the attention of the public to deliver the message: the sex scenes in each chapter.

There was in each of these scenes where the appearance of a tape was hired with brand messages "Do not spend the

night watching a movie, do it! Dare you to try new things. Prolong".

The action generated 18% growth in sales over the same period the last year.