Cannes Lions
PKP PROXIMITY, Vienna / AUSTRIAN GOUVERNEMENT / 2006
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Description
Austrians are more Euro-sceptic than most other EU state citizens. Negative scenarios overshadow the benefits that come with EU membership. Euro-sceptic opinions are usually fuelled by public bias. Launch of an effective, dialogue-oriented campaign, “Europe, listen up!” should help separate bias from impartiality.
Monty Python-like TV-Spots address people with doubts, using humorous stories: a spin-doctor attempting to infect others with Euro-scepticism, however, soon subdued. Invitation for dialogue via www.zukunfteuropa.at.
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