Cannes Lions
MEDIAEDGE:CIA TEL-AVIV/UNITED MEDIA / YELLOW PAGES / 2007
Overview
Entries
Credits
Execution
The idea illustrates the wide variety of the Yellow Pages search directory, in a disruptive and innovative way.The concept was to give a new exceptional interpretation to each of the search-categories, by using the billboards in a unique surprising approach.
Outcome
The Results:The campaign became the talk of the town. It was covered in the local and international press. It has generated a record all-time-high number of reaches.
Similar Campaigns
12 items