IBM's recent site redesign employs a new navigation system which affords simpler and more logical access to the broad array of information, products, support and services that IBM offers worldwide. Central to this redesign are invaluable navigation hubs in the masthead for "Products & Services" (http://www.ib.com/products/), "Support & Downloads" (http://www-1.ib.com/support/) and "My Account" (http://www.ibm.com/account/) which support the majority of ibm.com users needs. The redesign also provides fast and simple access for users who know the product or service they are "Ready to Buy" (http://commerce.www.ibm.com/content/home/shop_ShopIBM/en_US/ready2buy_840html), satisfying a key need of some users and tying in to specially advertise and promote products. The Web site satisfies the differing needs of the key target audiences: small, medium, and large business IT professionals, line-of-business managers, and C-level executives as well as consumers. The redesign successfully updates the graphical interface to create a new look and improve download speeds for emerging markets. To achieve these goals, the ibm.com User Experience team and R/GA worked together to understand the needs of ibm.com users through international focus groups, interviews and usability testing. The teams collaborated on this effort, resulting in a successful launch on March 16, 2001. The new redesing is being rolled out globally throughout April.