At Chipotle, ingredients are more than just food. They are at the center of everything. These ingredients are royalty, and Chipotle treats them as such. To show what a world where ingredients reign looks like, we went ahead and built one. Not only did wen build this world, we also used stop-motion animation to bring these noble ingredients to life in a real and authentic way. After all, nothing shows the power that a fresh tomato holds than to see it being fanned by cilantro while sitting on a chaise lounge. The use of animation allowed us to personify these ingredients as royalty and show the daily pampering and serving they receive.

This piece was made using stop motion animation while elements of CG were added to enhance the visual story. This film required 4,500 frames of animation, 11,000 labor hours and dozens of artists to handcraft our elaborate, grandiose sets. Timing, blocking and shooting with our ARC motion control camera crane through our elaborate sets proved to be a big production challenge and resulted in a nearly 30 day shoot to complete this film.