Show the coasts pollution as if the trashes were on holidays thanks to us. We gave speech to them so they can taunt us by showing off from their vacation while we are at work or in the cities.

Sending postcards and Instragram notification were send to people while outdoor and prints were developed in the cities concerned by the operation. A film was also made to complete the campaign and finally showed how it was possible to help stop the trashes from enjoying holidays instead of us.

With this 360° campaign, 68 250 volunteers came, which is 10 000 more than last year, and more than 2 300m3 of trashes were picked up between March 17 and March 20. All the medias used were absolutely useful in the process of mobilization and awareness, interest and enthusiasm about the Ocean Initiatives and more importantly surrounding the association.