Cannes Lions
YOUNG & RUBICAM PARIS, Paris / DANONE / 2016
Overview
Entries
Credits
Description
A specific capsule collection of T-shirts has been created, representing volcanic eruptions.
We can all wear our volcano.
Because we all have a very personal inner eruption, each T-shirt must represent a unique volcanic eruption.
Execution
Because we all have a very personal inner eruption, each T-shirt must represent a unique volcanic eruption.
The collection has been launch with ten pieces, but as everyone can create and ask for their own online, the collection has actually no limits.
The fabric has a great importance : we have selected a fabric that can make the color shine, the volcanoes are alive on the people when they move.
Acrylic Ink on coton.
Outcome
This capsule T-shirt collection has been launched in Paris.
This collection gave a lot of modernity and sexiness to Volvic wich was pursue as a old brand.
It received a great enthusiasm.
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12 items