Cannes Lions
GREAT GUNS, London / NEFT VODKA / 2013
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18 months ago a music video named ‘Insane Office Escape’ for Russian rock band Biting Elbows’ single ‘The Stampede’ hit the Internet. The band’s front man, it caused a sensation online. March 2013 saw the release of the films sequel, an insanely bold piece of branded content for Russian vodka company Neft, which also doubles as the promo for the band’s next single. Shot on Go Pro cameras over 9 days with a crew of 5 professional stuntmen and 40 friends, the film received over 10 million youtube views in less than 48 hours.
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