Cannes Lions
DDB & TRIBAL AMSTERDAM, Amsterdam / INSHARED NEDERLAND B.V. / 2013
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Description
Insurance company InShared has a unique proposition: if you don't claim any damages, you can get a part of your insurance premium back. Therefore it's rewarding if you can prevent damages.
In this commercial a young couple shows how they got inspired by this proposition. They created the Velcro tape motorcycle suit. A suit that prevents the passenger from falling off the motorcycle, because the Velcro tape will hold her.
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