Cannes Lions

INSPIRING YOUTH THOUGH DESIGN

TEAM DETROIT, Dearborn / THE SAY SOMETHING POSTER PROJECT / 2013

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Overview

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Credits

OVERVIEW

Description

The designers were charged with finding a subject matter that was personal and relevant to them. From there, the challenge was to present content in a way that engaged the audience. The brief allowed the designers to take creative liberties, so finding the right message and conveying it with authenticity was key.

Execution

Each of the designers took a unique approach to arriving at the final design. In “Dust,” the designer wanted to convey hope in the most hopeless of situations, and used chalk to illustrate the message. In “Smile,” the designer showed that an optimistic attitude can help guide you through any circumstance. In “Follow Your Inner Moonlight,” the designer quoted Allen Ginsberg to encourage the audience to be themselves. In “Knowledge and Humility,” the designer inspired people to make learning an eternal process.

Outcome

Hundreds of posters were submitted for the competition, and the four presented here were selected among the top 25 designs received and displayed in a public gallery. Two of the designs finished in the top 10, and are now on permanent display at the Boys & Girls Club of Boston where they’ll inspire and motivate young audiences for years to come.f