“Chikin Ramen” is the world’s first instant ramen noodle. In the duration of 3 minutes, which is the same time as the time for making noodle, we incorporated 20 commonly used motif in viral ad. Samurai, drone, high school girl, cat, idol, etc…were appeared one after another in the movie and at the end of the movie, we emphasized paradoxically the importance of the brand that is loved over many years rather than chasing after fads.