Cannes Lions

INSTANT COFFEE

MARURI GREY, Guayaquil / DON CAFE / 2012

Film

Overview

Entries

Credits

Overview

Execution

Due to time differences, while the sun sets in Ecuador, it rises in other countries.We made live calls to those countries to wake up random people on different continents.

Outcome

Thanks to the time zone diference and giving others a bad moment, we showed Ecuadoreans that our robust brew really does wake up the world.

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