Because the target lived a lifestyle that kept them away from most mainstream advertising and advertising techniques, we made sure the execution was not only relevant, but ensured it showed an attention to detail and personalization that was required to illicit a response. The thoughtfulness and craft also mirrored the experience a potential customer could expect once they set foot in the dealership as well as the high quality vehicles sold there.

With a response rate of 32%, the highly engaged target flocked to our website where they connected with the dealer to make their dream car more real than ever.